I created Lord Ashbury in January 2012 as a means of artistic expression. Little did I know, in just a few short months that expression would be singularly focused in the direction of fashion, but more specifically, that it would be about individual style. My exploration of street style in particular became a passion that has led to many unexpected and wonderful opportunities, and in the process, my insatiable desire to document its continual evolution has consumed my life. I now travel all over the world in pursuit of capturing street style with a camera, both the positivity and vulnerability of it.
Documenting the high-end trends at various Fashion Week events around the world, working with brands and creating narratives from social events are all things you’ll find here in the pages of Lord Ashbury. But that’s only part of it.
I’m often asked, “What do you look for when you’re out photographing fashion on the street?”
Well, the answer might surprise you. When I find someone that I’d like to photograph, the energy of the person is often more important to me than the clothes they are wearing. When I photograph models backstage before a show, I’m drawn to the fragility of their nature, the solitude they seek through the chaos. It’s about Style is often the product of soul-searching, discovery. The clothes don’t mean anything until somebody wears them. But it has to be the right somebody. This doesn’t mean that they have to be so tall or have magazine-ready features; style is thoughtful, confident. It commands me to pay attention when it approaches. These are the people I’m drawn to, the ones who make fashion exciting for me.
With Lord Ashbury, I seek to create a definitive work that humanises fashion, one portrait at a time.