I ran into Erin Hiemstra of Apartment 34 inside the tent at New York Fashion Week after the Lela Rosa show last Saturday, and had to take her photo. I was surprised and excited to learn that she is based out of San Francisco, California.

What’s so great about Apartment 34 is how impeccable it is–super clean presentations and consistency that never breaks. If you are either looking at getting into blogging or want to improve on the one you currently have, she’s an excellent reference. Her Pinterest board i also boss.

erin hiemstra at nyfw