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Thompson LES, New York.

It’s summer, so what better way to spend the hottest days than poolside on the roof a swanky hotel? That’s what Reason Clothing had in mind when they threw this chill affair on New York’s Lower East Side at the Dream Thompson LES. (Quick tangent: I stayed at the Dream in South Beach Miami, and realised right away that the two hotels smelled exactly the same. That’s consistency.)

You might know Reason, but if you don’t, chances are high that you’ve misread some of their graphics… which is the point; visit their online store for more info.