Last week I was invited to an exhibition showing by a friend at The Impossible Project Space down Soho by Canal. Friends of Lord Ashbury know how I adore my polaroid photos, so you’ll have to excuse my absolute glee to be able to experience this for the very first time.
For those of you not familiar with The Impossible Project, you first need to understand why it is important from a historical standpoint. Back in 2008, Polaroid shocked the world when it decided to retire its production of analog film. (You know, polaroid film.) That meant that millions of Polaroid cameras would eventually become obsolete. Considering Polaroid’s contribution to film and the history of photography, this was nothing short of a disaster. Dr. Florian Kaps of the Lomographic Society teamed up with Polaroid’s André Bosman and decided that the death of polaroid film would not come on the heels of this announcement. It should be noted that at this time—and while it actually seems ridiculous now—Polaroid was the only company in the world that made, um, polaroid film. The Impossible Project was born. It would take another two years before they would successfully release their first analog film in silver shade. The first colour film would not arrive until 2010.
This past Saturday I returned to The Impossible Project and met with space manager Kisha Bari. She’s a delightful woman who also has the dual role of educating curious souls about the history of analog film and how The Impossible Project strives to keep its legacy going for now and well into the future. It’s important to note that The Impossible Project are now the only makers of analog (polaroid) film today. The NY space is responsible for distributing the film to all of North America.
As an added bonus, polaroid photographer Mauricio Galimberti was in the space putting together film collages he became world famous for.
For those of you who love polaroid/analog film as much as I do, I encourage you to come check out the space if you’re in New York or online at http://www.the-impossible-project.com/