the impossible project

The Impossible Project.

Last week I was invited to an exhibition showing by a friend at The Impossible Project Space down Soho by Canal. Friends of Lord Ashbury know how I adore my polaroid photos, so you’ll have to excuse my absolute glee to be able to experience this for the very first time.

For those of you not familiar with The Impossible Project, you first need to understand why it is important from a historical standpoint. Back in 2008, Polaroid shocked the world when it decided to retire its production of analog film. (You know, polaroid film.) That meant that millions of Polaroid cameras would eventually become obsolete. Considering Polaroid’s contribution to film and the history of photography, this was nothing short of a disaster. Dr. Florian Kaps of the Lomographic Society teamed up with Polaroid’s André Bosman and decided that the death of polaroid film would not come on the heels of this announcement. It should be noted that at this time—and while it actually seems ridiculous now—Polaroid was the only company in the world that made, um, polaroid film. The Impossible Project was born. It would take another two years before they would successfully release their first analog film in silver shade. The first colour film would not arrive until 2010.

This past Saturday I returned to The Impossible Project and met with space manager Kisha Bari. She’s a delightful woman who also has the dual role of educating curious souls about the history of analog film and how The Impossible Project strives to keep its legacy going for now and well into the future. It’s important to note that The Impossible Project are now the only makers of analog (polaroid) film today. The NY space is responsible for distributing the film to all of North America.

Kisha Bari

As an added bonus, polaroid photographer Mauricio Galimberti was in the space putting together film collages he became world famous for.

Mauricio Galimberti

For those of you who love polaroid/analog film as much as I do, I encourage you to come check out the space if you’re in New York or online at

Restoring old Polaroid cameras is also their specialty.

About The Simbarashe

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  • Alice

    I love the collages – it makes me want to get a new camera…I’ll have to earn a little money first!

    Take a look at my fahsion illustrations and art:

  • ns6

    i’m a really fan of polaroid camera, i’d rather to have one someday!
    love the first photo, and also the whole post, so nice place

  • BK

    Wow. This looks like a great exhibit and you did an awesome job on the pictures. Love the warmth of the colors. Will check it out next time I’m in the city.

  • Simbarashe

    What’s interesting is I that I received this email ten minutes after the post went live:

    Dear valued Kodak Gallery member:

    I have some very important news regarding your Kodak Gallery account and images. You may have heard that we recently entered into a process to sell Kodak Gallery as part of Kodak’s broader restructuring efforts. I am writing today to let you know that we have closed on a buyer: a public company called Shutterfly.

    Although I am sad to announce that our Kodak-branded service will be closing on July 2 as a result of this sale, I am very pleased to announce that we have found a strong partner in Shutterfly. They offer a market leading user experience that mirrors ours in many ways, and many of the services and products that you enjoy today on Kodak Gallery can also be found at Their services include free, unlimited storage and a 100 percent customer satisfaction guarantee. Working together, we will securely transfer your account photos to them free of charge. We are absolutely committed to making this transition as smooth and easy as possible.

    For well over a decade, Kodak Gallery has operated with a mission to make it easier for people around the world to celebrate their Kodak moments through photo-sharing, photo-product creation, and more recently, innovative new mobile photo experiences. Now, it is our top priority to ensure that your images and confidential information are kept private and secure as they move from our site to Shutterfly. And of course, although Kodak Gallery is transitioning, the Kodak brand you love and trust remains. Please visit for more information about our other great products and services that are still available to help you with your personal imaging needs.

    To view more detailed information about the transition, please visit There you will find more information such as:
    More information about Shutterfly
    Detailed next steps, including how to “opt-out” if you do not want your account and images to migrate over to Shutterfly (you will have until May 28 to opt-out)
    FAQs about your photos and projects. Your Kodak Gallery projects (photo books, calendars, etc.) will not be migrated so please complete any projects and place any orders before July 2, 2012
    Links to customer service help and support

    We will constantly be updating this page so please check back here if you have any questions.

    Finally, on behalf of all of the employees at Kodak Gallery, I would like to express our most sincere thanks for having been given the opportunity to be a part of your Kodak Moments and to serve you all these years. Although businesses shift and change–memories last forever. Thanks again.

    Best regards,

    Victor Cho
    General Manager Kodak Gallery